For me, the perfect blog post is the one that is:
- easy to skim, and
- to the point
And, most importantly it should be written in a way that’s easier to understand.
I am sure you will agree to it too, right?
Now the question is, how to write the perfect blog post?
And, here are some tips from my experience:
- Create small skimmable sections
Someone would rarely read your blog line-by-line.
Most of the people (including me) prefer to quickly skim the whole article and if it’s not skimmable, they simply hit back and find another one that suits their needs.
Followings are the ways to make your blog posts skimmable:
- use shorter sentences and paragraphs
- break texts into multiple headings like H2, H3, H4
- use enough images
- use lists and tables
- Use stunning images and screenshots
A picture is worth 1000 words.
The quote is very true. Perfect images take the blog posts to a whole new level — they make them look great.
- Use lists and tables
Using lists and tables does not only make the blog post look good, but they help it rank higher in Google too.
I have noticed that the blog posts which has at least one list or table have higher chances of ranking in the Google featured snippet.
Ranking in the featured snippets brings at least 12% more traffic to your site. Here’s a detailed guide to optimizing your blog posts for featured snippets.
- Do not use complicated words and sentences
Unless you are writing for academics, the simpler your blog post is, the better.
Most people prefer to read simpler words and sentences and using difficult words that need a dictionary is not going to help you in any way.
The best option is to ”write as you talk”. Yes, most of the time, we never use complicated words and sentences while talking. And, the same concept can be used while writing — just write how you’d explain the topic to your friend.
- Provide examples
Examples work great to illustrate your point. A real-life example makes the reader visualize what you’re trying to explain.
While an example can’t be provided all the time, but most of the time you can find an interesting one. And, it helps keep the readers stay interested and connected.
- Refer to additional resources
Linking to an external or internal (another blog post from your site itself) resources doesn’t just give readers an option to read more about the topic but it also helps search engines like Google to understand and rank your blog posts.
Almost all the blog posts out there (including the one you’re currently reading) link to the related additional resources for better user experience and ranking.
Following all these simple tips will definitely provide you with the perfect blog that your readers (and Google as well) will love to go through.