Everyone has a unique writing and publishing process — some people directly write in the WordPress (or any other platform) editor while some people write using other tools and then copy-paste to publish.
I write in Obsidian and then copy-paste to WordPress or wherever needed. And, I have been doing so for a long time.
My writing process itself consists of 5 steps:
- Selecting the topic
And, then I publish the articles but the publishing process also has a few steps.
My blog post publishing process
After getting finished with the writing, the following are the steps that are a must-follow for my publishing routine:
I keep my spell-checker turned off while writing in the Obsidian app because it’s kind of distracting when you are typing and suddenly a word gets red-underlined.
But when I finish writing (and re-writing), I make sure to check the piece for grammar and spelling mistakes using the Grammarly app — it highlights all the mistakes that the article has.
According to research, 79% of people just skim through the texts of an article. And, if yours is not optimized for skimming the readers are just going to bounce off and go visit another website to get the same information in an easy format.
I always try to keep my sentences and paragraphs as short as possible. Also, breaking the texts using headings, sub-headings, images, videos, etc. works better to make the piece more skimmable.
According to Copy Blogger, on average 80% of people read the headline but only 20% will read the full article. You get how important headlines are, right?
I spend 15-20 minutes coming up with a great headline. I create 2-4 different versions of the headline and then finalize one which has better chances of getting the readers to click. Sometimes, I also discuss with friends to finalize “the one”.
For reading experience and ranking, images in a blog post are necessary — they make the blog post look better.
I capture required screenshots from my computer or phone and download some related pictures from free stock images sites. Then, edit the screenshots (if necessary) and place all the images in the article.
Recently, I have started to add a colored background to all the screenshots that I use in the blog posts. You can check this post, for example.
Optimizing for SEO
SEO optimizing your posts helps it rank better in the search engines and it’s very simple to do so.
Before hitting publish, I make sure to have the following things checked:
- Optimizing meta-tags around the main keyword
- Adding OG or Open Graph images for the social media
- Adding relevant external and internal links
And, then I hit publish.