Recently, lots of people are talking about the use of AI writers for writing articles and how it affects SEO. Can this be reliable? Will Google not punish these sites that use AI-generated content?
Here’s my view on the topic:
If you’re relying 100% on AI writing tools to create content for your website, then you’re in trouble — sooner or later your blog will end up being penalized. We are already living in the excess information age — now, we don’t need more information, we need quality information.
But if you treat those AI writing tools as just writing assistants then you might survive in the long run. There’s no doubt that if you provide all the facts, those writers formulate sentences quickly and in a better way.
You shouldn’t let these AI writers write the whole article because that will not be unique. Those will just be a combination of all the articles that are already available out there, right?
However, when it comes to SEO — no, Google won’t be able to identify AI-written articles for the next few years, at least. Even though it’s in the news that Google is working on an algorithm to detect AI written content, it’s not quite there, and it won’t be there for the next couple of years (I am sure of it).
I mean, take a look at this tweet by Tim Soulo:
It’s about a website that scrapped millions of Google’s “People also ask” section questions, put them into articles format, and published them on the site. And now, the site has 144k indexed pages and receives 5.1 million visits every. single. month.
I mean, it’s all directly copied/plagiarized content and Google is still sending millions of organic traffic to the site. Do you think you should be worried about AI-written content, for now?
No, I don’t think so. As long you’re creating content that people love to read, you have a long way to go.
Another thing is, yes, creating low or no value content in bulk is kind of polluting the web. But I know people won’t stop “experimenting” and search engines have to do all the work of filtering those no-value content.
What do you think?