Hyping everything is irritating
Yes, hyping works in marketing, you have to hype a little that your product works great, solves real problems, and is getting good response from the people. I understand that; but what I don't understand is people, at least on X, hyping every single thing about AI.
It's irritating.
You might have also come across these folks who unnecessarily try to hype every single one of their tweets. I mean, hyping is a good strategy to stand out and make a bold claim, but when you hype everything, you're slowly decreasing the value of your next tweets/posts.
People will start getting bored knowing that all your posts are hype, and then your social account will die a slow death.
Don't do it.